MARIANI’S

 

Virtual Gourmet

MAY 24, 2026                                                                                          NEWSLETTER

Founded in 1996 

ARCHIVE




REMEMBER MEMORIAL DAY


❖❖❖




WHAT'S HAPPENED TO THE
NY TIMES RESTAURANT REVIEWS?

By John Mariani

NEW YORK CORNER
PERRY STREET
By John Mariani



THE BISON
CHAPTER  TWENTY-THREE
By John Mariani

NOTES FROM THE WINE CELLAR

AN INTERVIEW WITH KAREN MACNEIL
ON THE STATE OF THE GLOBAL WINE INDUSTRY
By John Mariani


❖❖❖



WHAT'S HAPPENED TO THE
NY TIMES RESTAURANT REVIEWS?

By John Mariani



 

      It’s hardly worth mentioning that the James Beard Restaurant Awards have been a farce for several years, nominating contenders more for their supposed social consciousness than for their overall quality. But it seems that within the past year, since Pete Wells (left) resigned as NY Times restaurant critic after nine years, worn out by the rigors of visiting so many restaurants, that the paper is following the same scent as the JB Awards to cover out-of-the-way eateries whose design, amenities, service staff and wine lists are all secondary to their being ethnic restaurants rather than anything resembling fine dining.

    Worse, where the Times once had 52 reviews per year plus another 52 in a category devoted to just such ethnic eateries around town, it is now unusual to find more than one review a month; sometimes the Wednesday Food Section has none at all.
      This is particularly perplexing because they now have two principal critics and two subsidiaries (below): Ligaya Mishan, whom I have longed championed to be the top critic because she is a very good writer and earnest in getting things right, has had to resort to extravagant descriptions and metaphors to describe the contents in a taco on the Lower East Side. Tejal Rao is the west coast critic (why the Times needs one is anyone’s guess), who knows her stuff but seems so intent to find lesser restaurants serving a few dishes or sandwiches that she tosses three stars about with abandon.
    The second-string critics, Ryan Sutton (a very fine  and insightful writer) and Mahira River (whom I don’t know), mostly devote their space to those kind of outer borough restaurants that used to be covered by Mishan when Wells was top critic. None, by the way, any longer go anonymously to the restaurants.

      Lest anyone suggest for a moment that I hold a snobbish attitude towards small, ethnic restaurants in favor of upscale and fine dining establishments, they apparently haven’t read what I’ve written over the last 50 years, including a stint as the NY Times restaurant critic  in Westchester County and  for 35 years at Esquire, when I happily praised such restaurants all the time.  Way back in 1985 I included places like Pig Heaven in New York, Hu-Nan in Philadelphia, Viet Chateau in Richmond, Wilson’s BBQ in Pittsburgh and Fog  City Diner in San Francisco in my annual round-up. In 2013 I raved about Piaché in Marina del Rey, Rolf and Daughters in Nashville and Stampede 66 in Dallas. So spare me any accusations of bias against restaurants in the lower firmaments.

      The irony about the Times’ current coverage is that in trying to be more egalitarian they are beating a mea culpa that they neglected such places in the past when, as I said, Mishan had that very job, and before her, previous first-line critics, including Wells, Ruth Reichl, Bryan Miller and Mimi Sheraton always covered such restaurants.  Just as The Washington Post’s Tom Sietsema (above) did, The Chicago Tribune’s Phil Vettel did, as well as the editors of Food & Wine and Bon Appetit.

         Ten days ago in the Times L.A-based Rao flew to Portland, Oregon, to award two stars (very good) to a pho noodle restaurant named Paper Bridge (below) that serves iguana. In that same edition Sutton reviewed an Indian restaurant in Brooklyn and a Las Vegas steakhouse import in Greenwich Village, while Rao used her infrequent appearance to enthuse over two pizzerias, one in Bushwick and the other in New Jersey.

      Since Wells wearied of the job, saying it was affecting his health and becoming tedious, one might wonder if fine dining still exists in New York anymore, or even if there are any decent restaurants north of 14th Street. For the Times’ just-published “New York’s 100 Best  Restaurants” Mishan visited 200 at least once. She insists, quite correctly, that “You can admire a four-star but adore a two-star, despite and maybe even because of its imperfections. The cramped (intimate!) dining room (or lack thereof), the bravura of a kitchen as narrow as a canoe, the wild ambition that doesn’t always hit its mark but still thrillingly teases the edge of the possible.”

    With 100 slots to play with it certainly wouldn’t be difficult to find a few of those not-to-be-missed two-star entries. But does the “proudly scruffy” Kabab King where, as Mayor Mamdami told Mishan, the  service is “horrendous  [and] the attitude as brusque as the kebabs are tender,” deserve a place at Number 100?  How about A&A Bake and Doubles in Bed-Stuy at Number 95?  Is Mishan doing a service to the Times reader to urge a visit to Trinciti Roti Shop (No. 88) when “The wait for the A train to Ozone Park can stretch as long as 20 minutes, the it’s another half-mile walk from the station” to sample a “roti as big as a shirt?” Can a take-out window in a truck named White Bear really be Number 83? Every single restaurant down to No.  63 is Mexican or Peruvian or Ecuadorian or Nepali, etc. The first Italian restaurant besides a pizzeria is the highly regarded critical and popular Italian restaurant Rezdôra, not even mid-point at No. 63, then it’s back to a Tibetan food truck for No. 62. (In this week's review, she awards three––out of four––stars to Meju, a nine-seat counter in Long Island City, Queens, devoted to "the age-old craft of fermentation," saying, "Food here is medicine first."

      I am gob-smacked at finding Daniel Boulud’s flagship, Daniel (left), at No. 56, just above Ha’s Snack Bar. The exquisite Jungsik only No. 41? She likes the Bar at Danny'sThe Modern over his dining room that overlooks the Sculpture Garden; nor is she impressed apparently by Meyer’s  Gramercy Tavern, Union Square Café, Manhatta or The View, all of which have won kudos from other critics.

      New York is where the steakhouse was invented and has more good ones than I can count, but only Keen’s Chop House makes the cut at No. 28. Then follows the Levant storefront named  Tone Café in Brighton Beach and Warung Selasa at Indo Java where the chef cooks only one day a week for two tables and four stools, at No. 22.

      She admires the extraordinary Le Bernardin only enough to slot it at No. 22, just above Khao Kang “steam-table joint.” Soon we’re down to the top ten, starting with the storefront Mama Lee “beyond the reach of any subway” in Bayside; the exquisite Jean-Georges limps in at No. 5; then Meju with its “nine-seat counter hidden behind a banchan shop in Long Island City.”

      The owners of Torrisi  (No. 3), which has not quite  figured out if it wants to be Italian, Jewish or  Jamaican, have long been the Times’ darlings, although their overwrought Italian-American send-up Carbone is not on Mishan’s list.  Neither is the Afro-Caribbean restaurant Tatiana by Kwame Onwachi (left), which was Peter Wells’ choice as No. 1 two years ago.  How did that drop down to No. 12?

    It's really hard to take seriously a list of 100 of New York’s best that somehow ranks a kebab shop or  take-out truck as superior to restaurants like Delmonico’s––America’s first ever––French bistros like Benoit and Balthazar, top French like Gabriel Kreuther and Essential by Christophe (right), superb Italian dining rooms like Fasano, Locanda Verde and Casa Lever, and impeccably stylish New York places like Perry Street, Gage & Tollner, The Boathouse and so many more. There was also a time when the Times critics re-reviewed the four-star restaurants every four years or so to see if they were still at that rank. Not any more.

      

    I’m sure that most of the restaurants on the Times list deserve attention and some are unique in what they serve. But can you imagine if the Times’ dance  critic covered performances of Ukrainian folk dancers in Astoria but ignored the NYC Ballet? Or the theater critic only reviewed Off-Broadway shows? Or the art critic only Asian galleries in Soho? Or the movie critic only Turkish and Korean indies shown in art theaters in the West Village?

    I’ve had some people tell me they think the  Times must be cutting back on expenses, but when you hire four new restaurant critics to replace one and bankroll Mishan to eat at 200 restaurants in one year, that doesn’t sound plausible. Others insist it’s because the Times got burned for not being P.C. enough and, like the James Beard Awards, are trying somehow to spread praise around evenly, but in so doing avoid the very restaurants that New Yorkers––not least the ones still with expense accounts–and foreign and domestic visitors seeking what the best restaurants really are–want to know about. Does the guy from St. Louis really care about a pho noodle shop in the farthest reaches of Queens? But not read a word about Peter Luger?

    The star system of restaurant ratings has always been flawed, and most restaurant critics hate them.  After all, the Times doesn’t hand out stars to Broadway musicals, Carnegie Hall concerts or shows at MOMA. Then again, it’s difficult to justify aligning all kinds of restaurants on the same plane, in the way that the Times does not rate NFL football teams against college teams or a Bach concerto at the Philharmonic against a hip hop ensemble playing the Beacon.

    Criteria do count, and they should not simply be based on the taste of one pizza slice or a tasty gyro sandwich. There are simply too many puzzling omissions on the Times 100 Best without setting some categories––omakase versus dumpling shops, steakhouse versus burger joints,  Italian ristoranti versus pizzerias. Being so darn nice to everybody at the risk of offending an ethnic group is no way to rank the best, the very good, the good and the fair.

    Oh, and what is Mishan’s No. 1 restaurant––the best in New York? You probably never heard of it: Kabawa (right), a Caribbean restaurant on the Lower East Side where you can order up a dish of octopus “with dog sauce,” a skirt steak with onions and a coconut turnover with cream cheese, all for a mere $145.





NEW YORK CORNER



PERRY STREET
176 Perry Street
212-352-1900

By John Mariani





Cédric and Jean-Georges Vongerichten

    I am quite proud to say that I was the first restaurant critic to give national attention to Jean-Georges Vongerichten when he was the 27-year-old young Alsatian chef de cuisine (under Louis Outhier) at Le Marquis Lafayette in Boston back in 1985, when I wrote in Esquire that "he  created a menu so sensitive to taste that the concept of every dish clicks, from the fresh goose liver with ginger and mango to the halibut done with Vin de Paille sauce to the shirted egg in its shell topped with vodka laced whipped cream, and Beluga caviar." Back then  it was called nouvelle cuisine, and JVG was its finest practitioner in the U.S.
    He soon moved to New York's Lafayette, then opened the first of many restaurants under his name, including the heralded Jeans-George in Columbus Circle, a bistro named Jo-Jo, a Spice Market, ABC Vegetarian and branched out to Ls Vegas to open Prime Steakhouse (left),  Market in Paris, JG Tokyo, Mercato in Guangzhou and scores of others. I've eaten at several and, even though I was not overly impressed by this one or that––and I was critical of his signing management contracts with such abandon––but there has always been a clear style about each that is part of a gastronomy that began resolutely French and quickly incorporated Asian influences.
    Twenty years ago I visited one of his early extensions, Perry Street, across from the Hudson River above Canal Street.  The restaurant was within architect Richard Meir's minimalist glass towers (below) and fit snugly into the ground floor, and I recall
being impressed by the refined modernity of the room, done in pale grays and taupes, with both booths and sofas for seating. I also found the food exciting, not splashy but establishing certain dishes early on that would be copied all over.
    So it seemed a good time, on the eve of its 21st birthday, to re-visit Perry Street, which I found altered from what I remembered, with a softness that in  twilight makes it ideal for shaking New York frenetic pace. When the sun sets across the river, the lights are lower, hung on pylons that spread across the room.The banquettes are exceptionally comfortable and the bar glitters to one side, with the only detail that seems out of place a bright neon COCKTAILS sign on the window. The music can be a bit loud for such a civilized room, but they'll turn it down, if you ask, but conversation is easy in this room.
In fact, there is nothing you can't ask manager Henry Interiano, who's been here almost since the beginning, to do for your pleasure. He is the epitome of what New York hospitality is at its best.
       
Back in the kitchen JVG's own son, Cédric serves as executive chef and the chef de cuisine for the past two years is  Korean-born Jumin Bae (right).
        The clientele overall dress appropriately, but I was amazed when two men in short shorts and flip-flops traipsed through the dining room and were seated. A modest dress code, especially in New York, is a wholly reasonable aspect in a place like Perry Street.    
    Overall the food is fairly light, though with no loss of flavor. Case in point:
a sweet pea soup (left) with Tumbleweed cheese from Goshen, New York, croutons that sounds simple enough but it is the essence of springtime and good dairy. The rice cracker crusted ahi tuna with scallions, citrus-sriracha emulsion has never left the menu for good reason (below)––it's a classic JVG item. Peekytoe crab, which is delicate and sweet, is packed into dumplings with black pepper and sugar snap peas and a little mint. A special hat evening was a good though not particularly special soft  shell crab.
    There are five vegetarian options, including a
ginger rice bowl with crispy poached egg, avocado & pickled chili' and mushroom risotto with lemon and herbs.
       JVG has always had an equal talent for both seafood and meats, as shown by his deft handling of black cod with
miso-yuzu glaze, baby bok choy, and a rich butter-poached butter-poached lobster with an unexpected delight of potato-garlic ravioli, lemongrass and lime broth. It was a bit of a surprise to find fried  chicken on the menu, served with delicious creamed corn, Scotch bonnet sauce and cilantro. The chicken itself, raised by Amish farmers, had wonderful texture but was intensely salty.
    Desserts are not flamboyant and all are excellent, like summery rhubarb tart and chocolate pudding.
    There is a six-course chef's tasting menu at a very reasonable $148 and an equally equitable wine tasting at $68 (the six-course menu at Jean-Georges costs $298). The wine list itself is very well chosen by beverage director Chris Moore, with 13 by the glass and a good selection under $100.
        Twenty-one years is way past the average shelf-life of a restaurant in New York, or anywhere else, and the fact that Perry Street is very much a local downtown JVG dining room makes it very special and has achieved its longevity by never following, always leading trends. Oh, by the way, when I dined there JVG dropped by––his last stop on his rounds before retiring to his home, which is quite fortunately right next door.

 

 


❖❖❖


THE BISON
By John Mariani



                 

CHAPTER TWENTY-THREE


       Katie expected the “no comment” response she got from Bill Clinton’s office, then four years out of the Presidency. But she knew a few people who were Clinton insiders over the years who might talk about his involvement with Epstein. One of them had been a White House liaison named Lisa Robertson, who had known Clinton since they were together at Yale Law School. She and Katie saw each other socially when Lisa was in New York. She was now a partner at a Washington think tank. And she was an unflagging gossiper.

       Robertson was happy to hear from her friend and in fact told her she’d be in New York the following day on business and would love to have lunch together.      

“What are you in the mood for?” asked Katie.
      “Something expensive. I’m on my company’s dime,” said Robertson. “Hey, how about the ‛21’ Club? Bill always went there when he was in New York. They know me there, too. Let me make the reservation, okay?”
      Katie was delighted by the prospect of dining at ‛21,’ a legendary speakeasy during Prohibition that became one of New York’s power lunch restaurants and one of thecity’s most expensive. The owners claimed that every President since Truman had dined there and that Richard Nixon had his private cache of wines in the restaurant’s cellar, which was located behind a four ton white brick wall (right) that federal agents could never find when they raided the place back in the 1930s.
      It had snowed in New York during the night so the next day the famous jockey statues lining the staircases in front of `21’ looked cloaked in ermine. Katie arrived at the restaurant’s iron gates on West 52nd Street to be greeted by a doorman in full uniform, then once inside by Shakir Naini at the front desk, where he’d stood for decades. Katie gave him Robertson’s name and he brought her into the main dining room and bar where she found her friend sitting at one of the coveted banquette tables against the old stucco walls.
      Robertson pointed her thumb upward to the ceiling, festooned with Old Boys’ toys like boats, cars and planes.
      “That’s Bill Clinton’s Air Force One right above us, right next to JFK’s PT 109,” she said as a captain seated Katie. Her friend then directed her thumb behind her to a brass plaque. “We’re sitting at Humphrey Bogart’s table.”
      Katie was never one to pretend nonchalance in such places, and as she looked out over a room full of mostly older clientele—the women looking as if they’d just come from the salon, the men all in dark suits, some at the old bar that hadn’t changed in seven decades, She said, “I think I love this place already.”
      “I know,” said Robertson. “Quintessential New York. There’s nothing like this in DC, unless you count that horrible Monocle on the Hill. The Jockey Club's gone. See over at the bar? There are panels that open onto chutes that go to the cellar, and whenever the feds raided the place, the bartender would push a button and all the booze would go down the chute. Lotsa stories in this place.”
      The waiter brought the menus and asked if the ladies would be having a cocktail or wine. Robertson said, “I’m kind of in the mood for a bourbon Manhattan. What about you, Katie?”
      “What the hell,” she said. “It’s Friday, isn’t it?”
      “That’s the spirit. I haven’t got any appointments this afternoon. And let me suggest a couple of items: The crabcakes are to die for, and the steak tartare is perfect! You like Dover sole? Fabulous! The ‛21’ burger is really good, even at $21.”
      The two women ordered and their drinks were brought to the table.
      “Here’s to Olde New York!” said Robertson. She was dressed in a ladies-who-lunch ensemble of royal blue with a gold brooch and a white collared shirt and Hermès scarf. Katie was wearing her wine-colored blazer, black turtleneck and pleated camel-colored skirt.
      Over cocktails the two friends got caught up. By the time the food arrived, Katie was ready to talk about her article. Robertson looked as if she’d heard it all before and wasn’t the least surprised  by the unsavory nature of it all.

      “That’s the way all these guys are,” she  said. “Bill was no different, and even after the Lewinsky thing he was even worse when Epstein  came in to the picture.  As a matter of fact, he was very tight with Epstein, who came to the White House with Ghislaine four or five times while I was there. He’d been a fundraiser for Bill, and he always said Epstein had a good head for topics like currency stabilization and foreign exchange. Which should have been expected since he stashed so much of his own money outside the U.S. Believe it or not, Epstein was at the time on the board of Rockefeller University, and the Council on Foreign RelationsGo figure.”
        Robertson took a last bite of her Dover sole. “I don’t know. He’s quashed things before, like that Ponzi scheme he walked away from. But this is the kind of thing that makes the media go wild. If he actually gets convicted, he’s going to go to prison, maybe as much as twenty years, depending on the number of counts.”

       “And what if he threatens to blow the lid off all his dear friends like Bill and Prince Andrew?”
       “Oh, he’ll try to play that card, probably by telling the police he will blow the lid unless he’s let go or given a short sentence. There’ll be a lot of people from here to Buckingham Palace who are going to be pissing in  their shoes waiting to see. Oh, and by the way, I deliberately did not advise him on the Monica thing. He really disappointed me on that one. I knew he was a philanderer, but, Jesus, inside the Oval Office? With a cigar?”      


  “What about after Bill left the White House?”
       “Ha, the press dubbed them the ‘Two Musketeers,’ for their social life in New York and Palm Beach. 
          “So he went to all those Epstein parties with the underage girls?”
       “Of course, though I have no idea if he had sex with any of them. Even for Bill that might be a little too risky.”
       Katie leaned back on the banquette and asked, “Well, do you think in any way that Epstein had Bill in his pocket because he didn’t want anything to leak out?”
       “Like I said, they were close friends. Still are. Bill still has that incredible hubris that he’s made of Teflon. But if this investigation heats up in Palm Beach, Bill will distance himself from Epstein as fast as possible, doing that ‛I’m shocked! Shocked!’ routine.”
       “Well, as a lawyer—and I assume you advised him on the Lewinsky affair—what do you think of Epstein getting away with this indictment?”

    Katie left messages with others of Epstein’s regular guests, but, unlike the eager-to-talk Trump, no one else would. Usually a script reading press representative said her client was out of town or could not be reached. Some said their client could not comment on an ongoing investigation, an excuse that usually indicated some involvement, including George Stephanopoulos, Les Staley and Woody Allen. Katie fully understood why Allen would not speak to her, for he had ten years earlier gone through a mean-spirited  child custody court battle over his wife Mia Farrow’s adopted daughter, Sun Yi, then 22, with whom Allen, then 56, had had what he called “a fling,” after admitting to taking nude photos of her. He would afterwards marry  her, but for years Allen’s obsession with very young women whom  he cast in his movies was the butt of talk show jokes, as was Bill Clinton’s sleazy affair with Monica Lewinsky .

Katie had already gotten from Harvey Weinstein all she could, and she knew that by fiat no member of the Royal Family like Prince Andrew would ever speak to the press about such a matter. Even less probable was  Saudi Arabian crown prince Mohammed bin Salman (right).

What bothered Katie most was that Epstein’s parties had so often appeared in the social columns, often with photographs, and so many people had to have known what went on behind those closed doors in New York, Palm Beach, the Caribbean and Zorroland. There had always been innuendos but they seemed tossed off by the Old Boys Club as rich, entitled men just being men. There was nothing novel about it. But it was criminal and it worked as long as everyone agreed to be quiet about the massages and the underage girls. It was simply a question of “don’t ask but definitely don’t tell.”

Katie believed she was getting close to exposing the sexual trafficking part of the story, but she still felt Epstein’s financial misconduct could not yet be tied into it. Money never changed hands, just promises of support, mutual business interests, bank loans difficult for others to obtain. More work needed to be done, and she hoped David could pry out instances of wire fraud and bank mismanagement from his contacts with former cops and district attorneys.

Then the phone rang. It was Dobell.

“Katie, I need you to come to the office ASAP. I’m having a pow-wow with the whole staff in an hour.”

“What’s going on?”

“I’ll let you know when you get here.”



 © John Mariani, 2024









❖❖❖



NOTES FROM THE WINE CELLAR





AN INTERVIEW WITH KAREN MACNEIL
ON THE STATE OF THE GLOBAL WINE INDUSTRY
By John Mariani


 

       I have known Karen MacNeil for 40-plus years, meeting at an exciting time for young journalists just being introduced to world-wide wine culture, its people and its business. Since then she has become one of wine’s most erudite and appealing voices, not just as a monitor of the industry but as a teacher, as evidenced by the sale of one million copies of her Wine Bible (Workman/Hachette) in 2001 (soon to be in its fourth edition). She has won the Emmy Award for hosting the PBS series Wine, Food & Friends; James Beard Award for Wine & Spirits Professional of the Year; Louis Roederer International Wine Writers’ Award; IWSC Global Wine Communicator of the Year Award; was named among the “100 Most Influential People in Wine” in the United States; the Women In Wine & Spirits Award 2020, and was Founding Chair of the Rudd Center for Professional Wine Studies at the Culinary Institute of America.  TIME Magazine recognized her influence by dubbing her “America’s Missionary of the Vine.” She is President and CEO of Karen MacNeil & Co.

       This month she was keynote speaker and host for the U. of California Davis/Harvard “Vine to Mind” Symposium with  Michael Mondavi and Christine Wente, where she posed the most salient questions confronting the global wine industry. Below are her opening remarks and her own answers to those questions.   

 

KM: By now, the story of the 1976 Judgment of Paris has been told and retold thousands of times. And besides, the event’s poignancy has softened as it has faded into past history. But the Judgment of Paris will always live on emotionally, for California was never quite the same afterward. This then is its legacy—the Judgment powerfully changed how California felt about itself. And with that newfound esteem and confidence, California quietly set out to conquer the wine world.
    When the Judgment occurred, California had been unconstrained by anything that had gone before. In fact, for the 50 years before the Judgment, the California wine industry was in a kind of Dark Ages thanks to the quintuple devastation wrought by Phylloxera, followed by WWI, followed by Prohibition, followed by the Stock Market Crash, followed by WWII. Even the UC Davis Viticulture and Enology program had to shut down for a time. 
    The last 50 years since the Judgment have been the exact opposite. These decades have been a kind of second golden age of science-based winemaking, technologically enhanced viticulture, the rise of wine critics, a vast expansion in wine education, a vast appreciation in land  values (in the Napa Valley a 50,000% appreciation), an attempt to soulfully explore terroir, and a heady wine business climate that saw wine go from about $1.50 a bottle for Napa Cabernet before the Judgment, to Napa Valley Cabernets that easily go for $150 now.

 

According to Azur Associates and Nielsen, 64% of US households are now just 1-2 people. How does wine –historically a communal beverage—fit in in an increasingly non-communal world? 

 

KM: There are two possibilities. First, wine could become the slow analog antidote to a fast digital world. Natural wine bars are a step in this direction. But god knows, the stats on loneliness indicate we  all need more time together and sharing a bottle of wine (any wine) seems like a perfect way.

       Second, more than 60% of households are now 1-2 person households. The time Americans spend face to face with friends is currently  one hour and 20 minutes per week. So, sharing wine won’t fully answer where society is headed.

I know this is risky to suggest, but I believe we need to create a culture of solo wine drinking. “Drinking alone” sounds bad. But as you know, there’s a big chasm between use and abuse. I think drinking some wine by (with) yourself at the end of the day sounds very mindful and can be a part of well-being.

 

Since the JOP, California often gets labeled as having a stereotypical flavor, body and texture. The Market Council research here that shows 77 million people who drink Alcohol are  “non-adaptors of wine” and  half of them say they don’t like the taste, and therefore don’t buy wine. What can be done? 

 

KM: Invent the next inexpensive Lancers/Mateus/Liebfraumilch/Riunite/Chianti Fiashci/Wine Cooler/White Zinfandel. Society needs those on-ramps. Today the “on-ramp” is High Noon (Gallo), a mix of vodka and seltzer in a can. A glass of $50 California Cabernet cannot be a transformative lead-in to a lifetime of wine passion. Or, maybe it’s more correct to say that it can only be so for a very, very, very small percentage of the American population. 

 

Speaking of Alcohol, wine is so much more than alcohol.  Should the wine industry --collectively, intentionally, and forcefully, separate itself from the spirits and beer industries? 

 

KM: This is a complex question. On the one hand, the spirits industry is the only industry with enough money to effectively counter the massively growing anti-alcohol movement worldwide. There are approximately 70,000 wineries globally. Wine is largely an ecosystem of small rural producers who lack the resources and cohesion that the spirits industry has (and beer is in the middle). So wine needs spirits to move the needle back to a sensible alcohol policy globally and certainly at the World Health Organization. At the same time, wine is very distinct from spirits. Wine is a connection to Nature, gastronomy, authenticity, the glue of rural communities.  It’s hard to know whether the wine industry should join with spirits and beer—or not. Meanwhile, the anti-alcohol forces continue to gain momentum. Witness “reporting” in the New York Times.

 

The image of wine is often formal and special-occasion- oriented. Has wine lost its cultural relevance?

KM: Yes. For younger audiences, it has. I think it can be “gotten back” however.

Drinks Business says that the wine industry is leaving $40 billion a year on the table because it hasn’t harnessed social media effectively or enough.

    KM: Absolutely true. In my opinion, wine needs a social media thru-line. It needs to evoke emotion in the way the perfume industry does (on TikTok). It needs a category-level initiative like the “Got Milk?” campaign, on which the dairy industry spent a very effective $32 million. And wineries need to use socil media to enhance sales. Every winery should be on RedChirp (a text based system for engaging consumers to potentially buy wine—via text messages).

 

    *  MacNeil was a one of the creators of “Come Over October in 2024 as a pro-bono effort that is now the largest pro-wine grassroots campaign ever launched in the US, having reached 2.9 Billion media impressions plus another 5.6 million on Social media. 


Have influencers taken power away from critics, even though, for the most part, they don’t know as much about wine as critics do? And can AI evolve to be the new wine critic? 

KM: Yes, influencers have assumed power. An amazing fact: many wine influencers earn as much as a winemaker (at a small winery) in the Napa Valley. Wine influencers can now earn over 6 figures, according to the Bureau of Labor Statistics. For writers, this is disheartening. For critics, AI is moving fast into their lanes. It’s no surprise that the critics remaining (Suckling, Galloni, et al) appear to earn a large share of their income (and prestige) from events, not from tasting notes.

    In the last two years, anti-alcohol forces have captured large important audiences thanks to the World Health Organization and, in this country, thanks to a lot of anti-alcohol reporting in the NY Times, among others, suggesting that drinking wine—or any alcohol—has potentially fatal health consequences. This, in turn, has resulted in hand-wringing by the wine industry. Yet the industry’s response to the question of wine and health has been tepid. Should the wine industry fund and launch a campaign to talk about wine, health, and the benefits of moderate consumption? 


    KM: Yes they should. But I am  not confident they will. Too many lawyers are quietly advising wineries to stay silent, out of fear of “tobacco-like lawsuits.” Still, I’m aware of a few brave groups who I think are determined to fight back. These are people deeply embedded in the wine industry. Maybe they can make a difference. I hope so.


                                                                                                                                ❖❖❖


FOOD WRITING 101: BLOCK THOSE MODIFIERS!
AND WHO THE HELL IS JEANNE DIELMAN (right)?

"The durational work of art will always have its day. Jeanne Dielman. Lonesome Dove. Ponderously weighty, they bring their own gravity. . . . These meals have become so voluptuously expensive . . .  the ancillary à la carte. . . .  I found a brighter spark in this disarticulated version."––Excerpts from Matthew Schneier's review of ODO in New York Magazine (May 13, 2026). 

 

 



❖❖❖



 Any of John Mariani's books below may be ordered from amazon.com.



   The Hound in Heaven (21st Century Lion Books) is a  novella, and for anyone who loves dogs, Christmas, romance, inspiration, even the supernatural, I hope you'll find this to be a treasured  favorite. The  story concerns how, after a New England teacher, his wife and their two daughters adopt a stray puppy found in their barn in northern Maine, their lives seem full of promise. But when tragedy strikes, their wonderful dog Lazarus and the spirit of Christmas are the only things that may bring his master back from the edge of despair. 

WATCH THE VIDEO!

“What a huge surprise turn this story took! I was completely stunned! I truly enjoyed this book and its message.” – Actress Ali MacGraw

“He had me at Page One. The amount of heart, human insight, soul searching, and deft literary strength that John Mariani pours into this airtight novella is vertigo-inducing. Perhaps ‘wow’ would be the best comment.” – James Dalessandro, author of Bohemian Heart and 1906.


“John Mariani’s Hound in Heaven starts with a well-painted portrayal of an American family, along with the requisite dog. A surprise event flips the action of the novel and captures us for a voyage leading to a hopeful and heart-warming message. A page turning, one sitting read, it’s the perfect antidote for the winter and promotion of holiday celebration.” – Ann Pearlman, author of The Christmas Cookie Club and A Gift for my Sister.

“John Mariani’s concise, achingly beautiful novella pulls a literary rabbit out of a hat – a mash-up of the cosmic and the intimate, the tragic and the heart-warming – a Christmas tale for all ages, and all faiths. Read it to your children, read it to yourself… but read it. Early and often. Highly recommended.” – Jay Bonansinga, New York Times bestselling author of Pinkerton’s War, The Sinking of The Eastland, and The Walking Dead: The Road To Woodbury.

“Amazing things happen when you open your heart to an animal. The Hound in Heaven delivers a powerful story of healing that is forged in the spiritual relationship between a man and his best friend. The book brings a message of hope that can enrich our images of family, love, and loss.” – Dr. Barbara Royal, author of The Royal Treatment.




❖❖❖







The Encyclopedia of American Food and Drink by John F. Mariani (Bloomsbury USA, $35)

Modesty forbids me to praise my own new book, but let me proudly say that it is an extensive revision of the 4th edition that appeared more than a decade ago, before locavores, molecular cuisine, modernist cuisine, the Food Network and so much more, now included. Word origins have been completely updated, as have per capita consumption and production stats. Most important, for the first time since publication in the 1980s, the book includes more than 100 biographies of Americans who have changed the way we cook, eat and drink -- from Fannie Farmer and Julia Child to Robert Mondavi and Thomas Keller.


"This book is amazing! It has entries for everything from `abalone' to `zwieback,' plus more than 500 recipes for classic American dishes and drinks."--Devra First, The Boston Globe.

"Much needed in any kitchen library."--Bon Appetit.




Now in Paperback, too--How Italian Food Conquered the World (Palgrave Macmillan)  has won top prize  from the Gourmand World Cookbook Awards.  It is a rollicking history of the food culture of Italy and its ravenous embrace in the 21st century by the entire world. From ancient Rome to la dolce vita of post-war Italy, from Italian immigrant cooks to celebrity chefs, from pizzerias to high-class ristoranti, this chronicle of a culinary diaspora is as much about the world's changing tastes, prejudices,  and dietary fads as about our obsessions with culinary fashion and style.--John Mariani

"Eating Italian will never be the same after reading John Mariani's entertaining and savory gastronomical history of the cuisine of Italy and how it won over appetites worldwide. . . . This book is such a tasteful narrative that it will literally make you hungry for Italian food and arouse your appetite for gastronomical history."--Don Oldenburg, USA Today. 

"Italian restaurants--some good, some glitzy--far outnumber their French rivals.  Many of these establishments are zestfully described in How Italian Food Conquered the World, an entertaining and fact-filled chronicle by food-and-wine correspondent John F. Mariani."--Aram Bakshian Jr., Wall Street Journal.


"Mariani admirably dishes out the story of Italy’s remarkable global ascent to virtual culinary hegemony....Like a chef gladly divulging a cherished family recipe, Mariani’s book reveals the secret sauce about how Italy’s cuisine put gusto in gusto!"--David Lincoln Ross, thedailybeast.com

"Equal parts history, sociology, gastronomy, and just plain fun, How Italian Food Conquered the World tells the captivating and delicious story of the (let's face it) everybody's favorite cuisine with clarity, verve and more than one surprise."--Colman Andrews, editorial director of The Daily Meal.com.

"A fantastic and fascinating read, covering everything from the influence of Venice's spice trade to the impact of Italian immigrants in America and the evolution of alta cucina. This book will serve as a terrific resource to anyone interested in the real story of Italian food."--Mary Ann Esposito, host of PBS-TV's Ciao Italia.

"John Mariani has written the definitive history of how Italians won their way into our hearts, minds, and stomachs.  It's a story of pleasure over pomp and taste over technique."--Danny Meyer, owner of NYC restaurants Union Square Cafe,  The Modern, and Maialino.

                                                                             








              

MARIANI'S VIRTUAL GOURMET NEWSLETTER is published weekly.  Publisher: John Mariani. Editor: Walter Bagley. Contributing Writers: Christopher Mariani,  Misha Mariani, John A. Curtas, Gerry Dawes, Geoff Kalish. Contributing Photographer: Galina Dargery. Technical Advisor: Gerry McLoughlin.

 

If you wish to subscribe to this newsletter, please click here: http://www.johnmariani.com/subscribe/index.html



© copyright John Mariani 2026




1622